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Microsoft starts pushing Windows 10 as a 'recommended' update

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Interesting article from Forbes on this subject: http://www.forbes.com/sites/gordonkelly/2016/02/05/free-windows-10-true-cost/#6be2f836593f




“There is no such thing as a free lunch” has been the mantra of those cynical about the true cost of ‘free’ Windows 10. But as Microsoft increases pressure on users to upgrade, it turns out the real cost of Windows 10 lies somewhere far less expected…   
Windows 7 and Windows 8. Yes, the operating systems which users already paid for (either directly, or indirectly in the cost of a new computer) are getting more expensive by the day. The cost comes in terms of lost productivity, flexibility and enjoyment as Microsoft does its best to make life for Windows 7 and Windows 8 users so unbearable they give in and upgrade to Windows 10.
Prior to February 2016 the cost was already pretty high. On the irritation side Microsoft introduced upgrade prompts for Windows 7 and Windows 8 which reinstalled themselves if users disabled them. The upgrade prompts then became pop-up windows which were continually reworded to cut down choice until ‘Upgrade now’ or ‘Upgrade tonight’ or just one option – ‘Upgrade now’ – were all that was presented.


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